# Treasury and liquidity strategy consulting

Source: https://firmaadvisory.com/treasury-liquidity-strategy
Last updated: 2026-10-01

TYPE html>         Treasury Consultant for CFOs and Investors | FIRMA Advisory                             [Skip to main content](#main)

Treasury and liquidity strategy consulting designs how a company sees, controls and deploys its cash. CFOs and investors hire FIRMA Advisory as an independent treasury consultant when cash sits idle while the group borrows, or forecasts miss. The outcome is consolidated cash visibility, a working 13 week forecast and clear funding decisions.

## When companies bring us in

Companies bring us in when cash is hard to see, hard to move or hard to predict. These are the usual triggers.

-   Subsidiaries hold idle balances while the group draws on its revolving credit facility.
-   Finance cannot produce a consolidated cash position without days of spreadsheet work.
-   The cash forecast misses by wide margins, and the board has stopped relying on it.
-   A lender or investor asks for a 13 week cash flow forecast that finance cannot yet produce.
-   Working capital has deteriorated, and nobody owns the cash conversion cycle.
-   Decisions on drawdowns, investments and intercompany funding depend on one person.

## What we deliver

You receive a liquidity diagnostic, a forecast your team runs, and a policy that sets who decides what. The table shows each deliverable and its timing.

| Deliverable | What it contains | Typical timing |
| --- | --- | --- |
| Liquidity diagnostic | Cash by entity, bank and currency, with idle balances, trapped cash and borrowing costs mapped. | End of phase 1 |
| 13 week cash flow forecast | A rolling direct forecast of receipts and payments, with variance tracking and an owner for each line. | End of phase 2 |
| Liquidity structure design | Sweeps, pooling or intercompany funding to move cash where it is needed. | End of phase 2 |
| Treasury policy and decision rights | Who approves drawdowns, investments and intercompany loans, with limits and reporting. | Phase 3 |
| Implementation plan | Bank changes, forecast cadence and reporting, sequenced with your team. | Phase 3 |

## How an engagement runs

Engagements usually run in three phases, from diagnosis to an operating rhythm your team owns. The forecast is built early because every later decision depends on it.

1.  **Liquidity diagnostic, weeks 1 to 3.** We map cash by entity, bank and currency, and trace how it moves. Idle balances, trapped cash and avoidable borrowing are quantified from your own data.
2.  **Forecast and structure, weeks 3 to 6.** We build the 13 week forecast with the people who own receipts and payments. In parallel, we design the liquidity structure and the bank changes it needs.
3.  **Policy and implementation, weeks 6 to 10.** The treasury policy and decision rights are agreed with the CFO. We support the bank changes and run the forecast cycle with your team until it is routine.

## What changes for the client

The outcomes are measurable from your bank data and your forecast history. We track these outcome types and do not project figures the data cannot confirm.

-   Days needed to produce a consolidated cash position, before and after.
-   Forecast variance against actual cash, tracked week by week.
-   Idle cash across entities, measured and then reduced.
-   Revolver drawings and interest cost avoided by using internal cash first.
-   Number of entities and accounts brought inside the liquidity structure.
-   A treasury policy with named decision owners and limits.

## Why an independent former banker

Bank treasury solutions teams see client liquidity structures from the inside, across many companies. Federico Lleonart spent his banking career in cash management at J.P. Morgan and Barclays, where these structures are designed and proposed to clients.

### What do bank treasury teams see in client liquidity structures?

The most common pattern is cash spread across too many accounts and banks, with no single view of the total. Subsidiaries keep local buffers, and headquarters borrows to cover its own needs.

Banks see this clearly because they hold both the deposits and the loans. They have little reason to point it out.

### Why does a 13 week cash flow forecast matter?

A 13 week forecast covers one quarter, week by week, using actual receipts and payments rather than accounting accruals. It is short enough to be accurate and long enough to act on.

Lenders and investors trust it because it can be checked against bank statements every week.

### How is idle cash across entities put to work?

Physical sweeps and pooling move surplus cash to where it is needed. Intercompany loans formalize the funding so tax and legal teams can document it.

The right structure depends on the countries, banks and currencies involved. We design it with those constraints in view from day one.

### Who should decide on funding?

Many mid-sized companies have no written rules for drawdowns, investments or intercompany funding. Decisions sit with one person and are hard to audit.

A short treasury policy names the decision owners, sets limits and defines reporting. Banks and boards both expect to see one.

FIRMA Advisory sells no deposits, loans or investment products and takes no commissions from banks. A senior treasury consultant leads the work from start to finish.

## For consulting firms and private equity teams

Consulting firms bring us in when treasury, cash forecasting or liquidity design is part of a wider finance engagement. Private equity teams use the same diagnostic across portfolio companies, and [our partner model](https://firmaadvisory.com/consulting-partners) explains how we work alongside your team.

## Frequently asked questions

These are the questions CFOs ask before a treasury and liquidity engagement. Each answer is direct.

### What does a treasury consultant do that our finance team does not?

A treasury consultant brings a view across many liquidity structures and banks, which an internal team rarely has. We design the forecast, structure and policy, then hand them to your team to run. The aim is a stronger internal function, not a permanent outside dependency.

### How much does it cost, and what formats are available?

Pricing depends on the number of entities, banks and countries in scope. Clients usually start with a fixed scope liquidity diagnostic, then continue as a project to build the forecast, structure and policy. Ongoing support after implementation is available as a retainer. See [engagement models and fees](https://firmaadvisory.com/engagement-models).

### How long does a treasury and liquidity engagement take?

A typical engagement runs 6 to 10 weeks from diagnostic to a working forecast cycle. Bank changes such as new sweeps or pooling can take longer, because banks set their own documentation and onboarding timelines. We plan around those dates from the start.

### Do you work remotely or on site?

The diagnostic and forecast build run mostly remotely, with regular working sessions by video. Forecast workshops with business owners often work best in person. On site days can be planned into the scope where they add value. Travel is billed at cost and approved in advance.

### Which regions and languages do you cover?

We support groups with entities in the United States, Europe and Latin America. Federico Lleonart works in English, Spanish, Portuguese, Italian and French, so local finance teams and banks can be engaged in their own language. One method covers every entity in the group.

### How is our financial data protected?

Engagements are confidential by design. Bank data, forecasts and policies are used only for your engagement and are never shared with banks or other clients without your approval. Client names and results are not published without explicit consent. Files can be exchanged through your own data room.

## Related services

### [Cross-border treasury](https://firmaadvisory.com/cross-border-financial-structuring)

Pooling, netting and in-house bank structures across countries.

### [Treasury build-out](https://firmaadvisory.com/treasury-build-out)

Build the treasury function step by step as the company scales.

### [FX cost optimization](https://firmaadvisory.com/fx-cost-optimization)

Measure FX cost against mid-market and set an execution policy.

Related insight: [Corporate cash management in 2026](https://firmaadvisory.com/insights/cash-management-2026) explains the shift from cash visibility to cash deployment.

## See your cash clearly.

Book a short call with an independent treasury consultant. We will outline what a liquidity diagnostic would cover for your group.

[Book a 30 minute call](https://firmaadvisory.com/contact) [contact@firmaadvisory.com](mailto:contact@firmaadvisory.com)
