Independent treasury and banking consultants for CFOs and investors
We support companies, investors, and leadership teams in improving financial structures, strengthening banking relationships, and executing high-impact initiatives across regions and institutions. Founded by a former J.P. Morgan and Barclays banker.
Federico Lleonart, founder and Head of Treasury Advisory. Former J.P. Morgan and Barclays banker.
Former J.P. Morgan and Barclays
Five languages
United States, Europe and Latin America
Treasury
Cash visibility, liquidity control, and working capital discipline.
Banking
Relationship strategy, pricing, FX, and credit coordination.
Infrastructure
Payment architecture, reporting frameworks, and implementation.
Cross-Border
Multi-entity, multi-currency, and jurisdictional complexity.
FIRMA Advisory is an independent treasury and banking consulting firm. CFOs, private equity firms, multinationals and consulting firms hire it across the United States, Europe and Latin America. Core work includes liquidity strategy, bank fee analysis, FX cost optimization, cross-border structuring and post-acquisition integration. It sells no financial products.
What We Do
Where strategy meets execution.
Most financial complexity does not require more advice. It requires the right structure, the right banking framework, and the discipline to implement it. FIRMA Advisory works with leadership teams to design and execute that framework as a working operating model, not as a recommendation.
Independent and conflict-free
We are not affiliated with banks, brokers, asset managers, or product providers. Our advice serves the client's interests exclusively.
Integrated across treasury, banking, and operations
We work where these disciplines meet, as a single financial operating framework rather than a series of disconnected workstreams.
Execution-oriented
Our work extends beyond recommendations into implementation with internal teams, banks, and external partners.
Built for leadership teams managing financial complexity.
FIRMA Advisory serves companies and investors for whom financial visibility, cost discipline, negotiating strength with banks, and execution capability define the next phase of value creation.
Private equity firms and operating partners
Improve profitability and treasury discipline post-acquisition. Reduce inefficiencies, optimize banking, and create financial value across the portfolio.
PE-backed portfolio companies
Address fragmented banking, limited cash visibility, inefficient FX execution, and underdeveloped financial infrastructure.
Mid-sized companies
USD 50M to 2B revenue, growing internationally, with increasing financial complexity and limited senior treasury expertise in-house.
European SMEs and large banking counterparts
Companies underserved by global banks, lacking negotiating strength on FX, fees, payments, and credit facilities.
Multinational operators
US, European, and Asian-headquartered companies operating across regions, requiring cross-border banking and treasury alignment.
Growth companies
Fast-scaling organizations building treasury structure, cash forecasting, governance, and scalable financial infrastructure.
Consulting firms
Management and finance consultancies that need a senior treasury and banking specialist on their client engagements.
Independent cash management and treasury services advisory.
FIRMA Advisory provides cash management, treasury services, and banking strategy advisory for companies and investors operating in complex and cross-border environments. We work independently of banks and product providers, so our advisory serves the client’s interests end to end.
Cash management
Cash visibility, liquidity allocation, working capital efficiency, and capital deployment across entities and currencies.
If your organization faces financial complexity, banking inefficiencies, cross-border growth, or the need for stronger financial structure and execution, we would be glad to speak.
